20 - How to Successfully Release a Single
Episode 20 of the I Am Independent Podcast has landed!
This week we’re interviewing our co-founder Bianca Rose about the success of her latest single Run & Hide.
🔑 We talk about the success she has found using Google Ads and social media paid advertising.
🔑 Why throwing the idea of ‘organic reach’ in the bin is one of the best things you can do for your music releases.
🔑 The importance of experimenting with targeting until you find one that is engaging with your music
🔑 How treating people online like you would in the real world can help to turn a passerby listener into a fan
🔑 How to measure whether your ads are work and more
This is a very practical episode with a bunch of tips and practices that are transferable your upcoming releases.