17 - Music, Wellbeing & Mental Health

This episode exists, not just because it was mental health awareness week recently, but because our mental health is important everyday. ⁣

The challenges facing music artists are unique, and are often compounded when artists are journeying independently. In recent years, those who have great visibility (predominantly signed artists), who have struggled in this area, have helped to bring this issue to the foreground. ⁣

This is helpful, but in this episode we would like to speak directly to the independent artist, and hopefully provide a little encouragement and a few tips on maintaining our wellbeing as we build our careers in this business.

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Bianca Rose
16 - Music Royalities with PRS

A new I Am Independent podcast is live! Today we’re discussing the hows, whys and whens, when it come to earning music royalties.

We spoke quite some time ago to Matthew Ojar works at PRS .He broke down when the best time is in your career to join PRS, how you can accrue a small regular income from your live shows, the importance of registering all of your own work as a songwriter and much more.

Mastering this sort of admin is crucial to our business, and as we grow, we can have the confidence to know that we will receive all the finances due to us for our efforts.

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Bianca Rose
15- In Conversation with Sharlene Hector

Sharlene Hector has probably worked with every artist you know and love, and you will have seen her pop up on your tv screen at some point. A veteran in the game and one of the loveliest people we know!

Sharlene is having a phenomenal career, often reinventing herself. She in much demand as a singer, a seasoned backing vocalist, a guest artist (Basement ~Jazz par exemple), singing in her own right as a soloist and as a part of @LaSharVu, in commercials (do you remember her Coca Cola ad? ✨😍✨) & much much more.

We pack a lot into this over an hour long conversation. We talk about: ✨Sharlene’s discovery of her voice, and it’s impact on herself and others ✨Defining success ✨The importance of being nice with lessons from lessons from Alicia Keys and Kylie Minogue✨The problem with fame ✨Honing your craft ✨How to develop and make a career as a backing vocalist ✨Sharlene’s experience on a well known talent show ✨Discrimination and how to handle being passed over for opportunities ✨Money management & budgeting & tax returns ✨And much much more!

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Bianca Rose
14- Finding Your Voice

This week we sat down with independent rapper, producer, artist manager and dad to be ICIE
We talked about finding your voice, and the importance of using your unique messaging to carve out a niche for yourself. Icie shared a few unique ways he connects with and nurtures his audience offline, in the real world, and how he's had to adapt his journey to impending fatherhood.

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Bianca Rose
13- Touring Overseas

Our co-founder Bianca Rose recently returned from touring the Czech Republic. Whilst the experience is still fresh, Loretta interviewed Bianca about how it all went and what she learnt along the way. We talked about reinterpreting your music to audiences in a new territory, the benefits of booking a tour well in advance, and how it probably isn't wise to think you can pick your audience.⁣

It was a fun chat

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Bianca Rose
12- PR & Promotion for the Independent Artist - Part 4

This is the fourth and final episode of our PR and Promotion series. We continue our conversation with Maddy and Alex from Burstimo covering whether it's still important to have a website, streaming platforms, blogs and online press coverage, having a story, what to include when you submit for radio play, working with a PR and Marketing company and how to find a good one.⁣

As independent artist learning how to promote and market our music and ourselves as a brand is an essential skill to have. Our advice is to learn by doing. Take advantage of all the free content there is on this subject online, and begin to put your learning into practice. Content is king so stay busy creating your art. And be flexible and ready to adapt as the artistic landscape continues to grow and change.

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Bianca Rose
11 - PR & Promotion for the Independent Artist - Part 3

The third episode of our PR & Promotion series has landed. We sit down for a chat with Maddy and Alex from @Burstimo ⁣⁣
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They run a PR company specialising in promoting independent music, and they also offer a wealth of free content via their social media channels to help artists grow and succeed.⁣⁣
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We talk about the importance of social media, and why you need to communicate with your audience about more than music. ⁣⁣
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We also talk about the importance of sharing content consistently across your networks, and avoiding the perfectionism trap where this is concerned.⁣⁣
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Bianca Rose
10 - PR & Promotion for the Independent Artist - Part Two

Welcome to the IAIMA podcast!


This week we’re going to be talking about PR and promotion.  A topic that can a little off putting, make us feel a bit icky.

We all like the creative process, but this is a necessary part of being an independent artist.  How do we going about it?  How do you write a press release? How do you find a good PR company?  Which parts of the process should you pay for, and what parts are better to try and tackle yourself?  

This week we give a bit of an overview on some of this, sharing some of our own experiences too.

We also include a chat we had with presenter, film maker and photographer CK Goldiing about the importance of consistently engaging with your audience. 

Part two of this discussion to follow soon

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Bianca Rose
09 - PR & Promotion for the independent Artist - Part One

Welcome to the IAIMA podcast!


This week we’re going to be talking about PR and promotion.  A topic that can a little off putting, make us feel a bit icky.

We all like the creative process, but this is a necessary part of being an independent artist.  How do we going about it?  How do you write a press release? How do you find a good PR company?  Which parts of the process should you pay for, and what parts are better to try and tackle yourself?  

This week we give a bit of an overview on some of this, sharing some of our own experiences too.

We also include a chat we had with presenter, film maker and photographer CK Goldiing about the importance of consistently engaging with your audience. 

Part two of this discussion to follow soon

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Bianca Rose
08 - How to Tour as an Independent Artist

Touring, its importance and and how to do it as an independent artist!⁣

That’s what we’re talking about on this week’s episode. How to schedule a tour, when is the best time to tour and budgeting for a tour are a few of the topics we cover as well as some advice on touring internationally.⁣

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Bianca Rose
07 - Top Tips for New Artists - Part Two

Happy New Year! We hope you've enjoyed the season and feel ready to make 2019 your best year yet!⁣

Being a new independent music artist can be a daunting position to be in. You can feel like a tiny fish in a gigantic ocean, and all your peers seem to know exactly what to do, when and how.⁣

We thought we'd talk through some foundational things to consider. Like the importance of creating a 12-18 month plan (and some advice on how to do it), how to approach your social media and should you have a website. We talk songwriting, registering your music, imagery and much more.

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Bianca Rose
06 - Top Tips for New Artists

Being a new independent music artist can be a daunting position to be in.  You can feel like a tiny fish in a gigantic ocean, and all your peers seem to know exactly what to do, when and how.⁣⁣
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We thought we'd talk through some foundational things to consider.  Like the importance of performing live and some tips on how to do that well, how to approach your social media and should you have a website.  We talk mailing list and why they are crucial, songwriting, imagery, networking and much more.⁣⁣
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This episode is jam packed so part two will follow very soon!⁣⁣

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Bianca Rose
05 - Femi Temowo


Femi Temowo, jazz musician, educator, producer, radio broadcaster and MD, kindly sat down with us, and graciously allowed us to ask him a bunch of questions. It was such an fun & full conversation!⁣

We spoken about his start in music, the fact that he hardly ever listened to music before he picked up an instrument is astonishing. Femi shared his experiences working with many internationally renowned artists, from George Benson, to The Roots, Courtney Pine and Amy Winehouse, and why he scaled back that work to focus on his solo career.⁣

Femi offered much advice for independent and up and coming artists. We talked about working with session musicians, and how to approach them when you have limited finances, as well as how to deal with criticism, longevity, the ep vs album and much much more.⁣

It’s so important to take every opportunity to learn from those who are further along than we are, and remaining teachable at every stage of our careers will ensure we are always growing and developing.⁣

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Bianca Rose
04 - The Management Episode - Part Two

Part Two of our chat on Artist Management is live!⁣

Today Bianca shares a bit of a management horror story, where she learnt the importance of trusting your gut, and knowing the nature of who is representing you.⁣

Loretta shares a little on what she looks for in an artist to manage and some of the questions to ask a potential manager. Also how do you find a manager? We offer a little advice on that too and much more, in the final part of this conversation.⁣

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Bianca Rose
03 - The Management Episode - Part One

Music management is something we get asked a lot about.  When do I need a manager?  What do I look for in a manager?  How do I approach management fees? etc⁣⁣
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So many questions for a partnership that is as unique and complex as the two individuals involved in it. We very much enjoyed chopping it all up in this episode.⁣ And as one of our co-founders, Loretta Andrews is a music manager of four artists, it seemed logical to interview her about her experiences, and ask her some of the popular questions around this topic.⁣⁣
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Working with a manager can be extremely helpful, and a propelling next step in your career.  Ideally the addition of a manager to your team will take you further than you could have ever gone alone. ⁣⁣
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However a couple of things that having management is not.  It's not a badge of honour, the validation that comes with it is pretty fleeting.  Also having a manager or management team is not an excuse to take your foot off the gas.  The grind continues.⁣⁣

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Bianca Rose
02 - Guvna B

We sat down for a chat with independent rapper, fashion label owner, author and multi award winner Guvna B.

We spoke about how his business degree had helped him to advance his career, the importance of building multiple revenue streams, touring, the comparison trap, the futility of buying likes and follows, and much more.

At the time of this interview, Guvna B had recently released an album entitled ‘Secret World’, and since then he has continue to tour extensively and has released another album “hands Are Made For Working’, which is his most personal work to date, and has been incredibly well received.

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Bianca Rose
01 - Who We Are

Who We Are

I Am Independent was started by singer songwriter Bianca Rose and Music Manager and Radio Presenter Loretta Andrews. This first episode tells how the idea of IAIMA came about and what we seek to do in resourcing, advising and encouraging independent music artists along their journey.

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Bianca RoseComment