IAIMA is a one-stop website for the independent music artist.  

Bianca's Motivation

I was trying to remember where my passion for independent artists and their welfare came from.  It wasn't just because I am one, I know it's more than that.  Then I stumbled across this old Facebook post I wrote some years ago and realised that I may not know where the passion came from, but I do know it was there before IAIMA was even a thought in my mind.  IAIMA isn't simply a business venture, it's a real passion project for me, and I think this Facebook post I wrote back in 2013 was its unwitting beginning:

"So why does making art today need to just be about becoming famous? Like that is the end goal, the only goal for many, and if that end isn't achieved then somehow the art must not be good enough. What happened to making art, amazing art just because you want to. Just because for some of us, we HAVE to?

Yes because of a plethora of different reasons [too long to go into here], some art makers get to have their work appreciated [and picked apart] by lots and lots and lots of people, and also have it held on a very high pedestal, and for some we get the great privilege of making art for the sheer pleasure of it, to an audience that isn't an extremely vast number.

Is there then anything wrong with the art? No, how can true art even be critiqued in that way.

Is there purpose in it? Heck yes!!

Art, even independent art is good for the heart. It's good for society, and it shouldn't be marginalised, and the artist be made to feel less than.

Not everyone will make a significant living out of making art, but they should do it ANYWAY. True creativity should ALWAYS be supported and nurtured, not necessarily into a mass-marketed, money-making product, there is a place for that I suppose, but artists of whatever place or stature, should be encouraged to make authentic, beautiful art, and that art should be helped to find its proper outlet and audience.

So for all of my creative buddies, I see you, please keeping creating, and growing artistically for the sheer joy that it brings you.

And I'm gonna try to better support you, because your art is good for my heart. x"